Wednesday, April 27, 2005

Sit In My Lap and See What Pops Up

I've always associated pop-up windows with porn. I'm not talking about windows that appear because the visitor actively chose to click on a link that was labeled appropriately. I'm talking about windows that pop-up without warning and repeatedly pop-up uncontrollably, like a hormonal teenage boy at the beach.

Most users choose to ignore these interruptions and go on their surfing way. But when the user becomes bombarded, (s)he is forced to close all the extra windows or, in the case of more aggressive sites, CTRL-ALT-DEL. Thank goodness Pop-Up Blockers save the day.

And yet, some marketers just don't get it. They try to outwit visitors who enable blockers. Independent software vendor AntsSoft just released Wise Popup, software that helps ethically-challenged Webmasters create unblockable pop-up windows. Oh, goody!

So I went to the site to check it out. [click on image to enlarge, note pop-up window] Funny thing about illiterate marketers. Their mispellings misppellings misspellings are more entertaining than their ridiculous product messages.

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