Sunday, April 03, 2005

BK Loses More Than the Burger Battle

Hamburgers. What could be more benign than a hamburger commercial? Struggling for more market share throughout the "Super Size Me" Nation, Burger King airs a series of creative TV spots designed to offend just about everyone. Good job, guys! I guess any buzz is good buzz, eh?

Heightism Falls Short
You know that commercial where the boss fires someone based on a number from 1 to 10? The site "Short Persons Support" claims it's because the soon-to-be-ex-employee is shorter than his boss and urges everyone to write BK execs to express their concern. (pause) Okay. (pause) Gee, whiz. Discrimination on the basis of race, color, national origin, religion, sex, age, disability, marital and veteran status, and so on isn't cool. If we can't make fun of short people, what's there to laugh at anymore? No fair! Seriously, we're running out of acceptable schadenfreudesque targets.

I Know What You Ate Last Breakfast
Now this spot is just plain scary. The commercial where a man wakes up in bed next to a plastic-masked visitor is so creepy, I wondered if BK thought about catering the Michael Jackson trial. Lots of people have taken notice, including NPR (via Slate on MSN). While driving around town one weekend day, my family spotted a BK in our quest for lunch. I urged my hubby to keep on driving. I'd rather starve.

Hootie and the Blow J...
Ad agency Crispin Porter + Bogusky (that fact via the adland blog) treats TV viewers to an ultra-soft porn combo with a side of rock cowboy, in its innuendo of the real origins of fast food. Dumbfounded by the lusty babe mouthing a burger under a burger tree, I wondered why CP+B didn't ask the lesser-known celebs on this spot to fondle a pickle or two. If I had it my way, I'd kick the ad execs in the caboose.

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