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Saturday, April 16, 2005

Meetup Starts Charging Organizers

"Organizers will soon have to pay a monthly fee on behalf of their Meetup Groups," it reads. Meetup is...or was...a free community events and networking service, kind of a cross between Yahoo! Groups and Evite.

I should have seen this coming. After all, the advertising model wasn't working. Wait a minute. Was there advertising at Meetup? I don't remember. It was free, so who cared? Anyway, if an organizer agrees to the fee now, he pays $9/month until year-end. Thereafter, the charge is $19/month. The new fee could be the kiss of death for small groups, predicts AP via Yahoo! News. In Meetup's favor, they've added several new support tools, presumably to justify the cost.

Organizers can pass the new fee on to their members, if they choose, and the site provides the mechanism to do so. But with the high attrition rate of online groups, who wants to risk it? I'm not the only one to balk at the change, as evidenced by a discussion thread actually started by Matt Meeker, Co-founder of Meetup.com.

But enough about him. Let's talk about me. [wink wink]

I spent several months trying to get a Meetup group off the ground by posting flyers, handing out cards and invitations at local events, sending notices to the local newspapers, and launching similiar promotional efforts. Meetup didn't add anything extra to the equation. And a downloadable business card layout isn't going to change that, either.

But that's not the only reason I stopped using Meetup. For starters, they had no threshold of participation or other pre-qualifying criteria before allowing people to appoint themselves as organizers. Anyone could sign on and immediately start running the show, provided no one else had beat him/her to the punch.

Ok so, this is a bit weird. I went in to read about what it takes to be the organizer and somewhere along the line I got signed up for it. So now the site says I am the organizer and I have never even been to a meet-up! -- skoke22000 on The Rochester Altered Books Meetup Group
Compare this to more established groups on the Web, or even around your own town. For example, Meetup proposed to connect Tucson-area altered book enthusiasts, but it looks like many people who signed up for this group are beginners. I wanted to meet other experienced people. Since I live in Tucson, I joined the Sonoran Collective for Paper & Book Artists a.k.a. PaperWorks. They have a Web site, mailing lists, and regular meetings with special educational programs. I only have to go to one event all year to make it worth the $25 annual fee. Compare that to what I might pay on Meetup. At least at PaperWorks, I can be sure the organizer is an active member and artist, and her emails are always relevant to my interests.

Which leads me to my other beef -- the Meetup staff's relative lack of concern for content. You can hardly blame them, since the once-free site boasts 150,000 groups and over a million members, making it impossible to police. But why pretend to care at all?

At the bottom of the site is a link to report inappropriate content. One day, I clicked through after repeatedly receiving spam from a group organizer leveraging his position to promote his business. I guess we were an opt-in email list ripe for the picking. Meetup's response? Maybe this was his way of trying to get the group off the ground. But wait a minute. I had joined because I was interested in a particular topic. Apparently, this newbie organizer figured anything was fair game, especially when he could exploit the group for free. On other services I had grown loyal to over the years, I was accustomed to organizers providing educational, actionable content rather than spam. At least their ads were limited to 5-line blocks of text that stood out as such.

Finally, the quality of Meetup's membership base has declined as it's grown. At Meetup, you fill out a profile to introduce yourself. Several profiles looked like they belonged to a dating service or perhaps the member needed some serious counseling.

"I am 5 foot 4 inches. i have brown hair and eyes weigh 99 lb. and am told im pretty! IM me and we can talk together!" -- mary lorraine on the San Antonio Alias Sydney Bristow Fans Meetup
Unless I join groups like newlysingle.meetup.com, modeling.meetup.com or even acting.meetup.com, I won't find this type of profile useful at all. But I'll bet online pedophiles do, since the rail thin member claims to be 13.

And then there's Jimmy, a member of the Tucson Web Design Meetup Group, who doesn't believe in revealing more than is absolutely necessary. "My name is Jimmy," reads his four-word profile, as if we couldn't figure that one out. Wow! I can hardly wait.

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Wednesday, April 13, 2005

Bloggers Get Organized

It was bound to happen. Someone formed an association...or two. And why not? Everyone needs a central clearinghouse of information, especially for industries or concepts taking the Web by storm, like blogs and blogging. If you're a joiner, or seek out associations because they often have a finger on the pulse of trends, this is for you.

Paul Chaney of Radiant Marketing says his company is "a leading business blog consultancy." Wow! And this leadingship rating came from where? I see he's on this list, but I believe Rick Bruner listed the firms alphabetically, not by prominence. Oh, yeah -- the reason for this mention. Paul is President of the Professional Bloggers Association. Go figure. They might change the name to International Association of Business Blogging Professionals at some point, according to Paul in a recent podcast. He's working to get professional recognition and respect for blog writing and development. If it works, I say "Hear! Hear!" Or maybe even "Write! Write!" Hey, Paul. I don't know anything about your capabilities. I'm just messin' with you, so take any slights with a grain of salt.

The Media Bloggers Association is a non-partisan organization dedicated to promoting MBA members and their blogs, educating bloggers, and promoting the explosion of citizen's media. Check out their membership list to see if you're a fit.

And since I appear to be talking out of both sides of my mouth...

The Marketing Bloggers Association is a group of marketing communications professionals dedicated to tapping into the potential of the blogosphere by connecting directly to opt-in customers. Its mission is to create an honest, consumer-oriented relationship between companies and their markets without the usual PR/spokesperson firewall. Spam Bloggers and Bloggers Without Morals are not eligible for membership. Okay. I made this all up. Are you interested? Email for an application form. I'll tell ya the address later when I figure out how to leverage spin this to line my pockets. [pause] Umm. [pause] Did I say that out loud? Gee, I guess I have no internal dialogue. [pause] BTW, membership is free. And so is this blog.

And speaking of Spam Bloggers, have you seen the annoying blogs loaded with screens of keywords and no useful content? Unfortunately, I ran into a few. And the Gevalia Coffee blogs cropping up all over the place? [fumes] Don't get me started.

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Monday, April 11, 2005

Apprentice Promotion Sample Arrives


In a show airing Thu Feb 10 2005, contestants on The Apprentice (NBC) were tasked with creating TV spots for Dove's launch of its Cool Moisture Body Wash with Cucumber and Green Tea. In other words, you get a salad and drink while you scrub up. (ha ha ha snort snort cough)

During real commercial breaks, viewers were invited to request a free sample. Well, I got mine in the mail today. Note the Apprentice logo (click to enlarge). It prevents me from confusing this sample with any other Dove sample I might have received through another TV show product placement. (Heh.)

Actually, if I had decided against it, Unilever NA would have no one to blame but Trump's reality show fiasco. The Week 4 episode made great drama with a twist, but what a risk and total time waster for Dove's marketers.

Neither Net Worth (Street Smarts) nor Magna (Book Smarts) had the marketing savvy to pull it off. Net Worth had no clue about how the product was used (body wash on a face), while Magna resorted to sleaze (fondling a cucumber). In fact, if I had used the word "mediocre" to describe their lame ad concepts, I would have been way too kind. Both teams stank...embarrassingly so.

Because of the terrible results, Dove is offering a Marketing Boot Camp to all Apprentice candidates, beginning with Kristen. Boot Camp will include an immersion at Dove headquarters with sessions from the industry leading beauty brand on advertising and brand marketing, as well as a critique on why the ads were so bad. -- PR Newswire via Forbes
"You must have been crazy to think the stupid cucumber idea wouldn't offend anyone," said The Donald. "Those commercials were just awful. Dove is better off making their own ad." And make their own ad they did. It was delightful, with copy that conveyed a refreshing product.

Take a fresh look at yourself with touches of cucumber, green tea, and 1/4 hydrating lotion in new Dove cool moisture bar and body wash," said the female announcer. We saw images of different women in work clothes versus casual clothes. The spot was colorful, light-hearted and fast-paced, transforming a businesswoman, a Vegas show girl and a Geisha into relaxed women sans the trappings.

The Dove folks knew how to turn lemons. Cucumbers. Whatever. They left nothing to chance with extensive cable and network buys. Versions of the spot aired on ABC World News, EXTRA, Texas Justice, The Simple Life: Interns, Celebrity Justice, Passions, Late Night With Conan O'Brien and America's Funniest Home Videos, to name a few placements, according to Google Video, my source for the stills.

Dove had the real spot ready during the show, right after everyone suffered through the amateur versions. What a difference in execution. I'm still hunting around the Web to find video archives of the "good" commercial so I can point you there.

Now advertising mindshare relies on repetition so I couldn't connect the URL CampaignForRealBeauty.com to Dove after seeing the ad just once. It took me forever to recall the address so I could visit the site later. It's not their fault, either. I mean, who sits in front of the TV with pen and paper in hand to jot down addresses? Okay. (sheepish smile) I do...sometimes.

But you gotta hand it to Trump, The Apprentice and Dove for the excellent cross promotion, too. It mixed outgoing TV messages with incoming Web consumer requests. The telling will be in the market share over time. I haven't torn open the small pouch found in the box yet, but if I use it and like it, I'll be back.

To see what all the fuss is about, go here, click on Exclusive Video. BTW, the two spots are at the end of the video segments for Week 4. For the best analysis of how The Apprentice is making minced media...er...meat out of paying sponsors, check out AdRants' comments on the show's advertising tasks.

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Sunday, April 10, 2005

All The Web's A Stage

If the Bard were alive today, he might have appreciated the portable fame podcasting provides. Imagine works of the English playwright being downloaded to your iPod or mp3 player for "Shakespeare on the Go."

Imagine no longer. Inspired by the recent surge in podcast downloads, PR firm Jonathan Slaff & Associates launched TheaterPod.Com, podcasting production and distribution services for performing arts organizations. JS&A recently edited -- for mp3 distribution -- snippets of performances by the Kings County Shakespeare Company.

The 15-minute podcast spotlights KCSC's upcoming production, "Rappacini's Daughter" and "Bad Evidence," two plays by Terry Quinn, which will be presented in a two-part evening by KCSC April 14 to 17, 2005 at the Abingdon Theater Complex in Manhattan. -- News Release
As you like it (or not -- wink wink), download the theatre podcast from either Kings County Shakespeare Company or the Podcast Source Directory at TheaterPod.Com.

Alas! Me thinks I should have wanted to be the first person to think of marketing these services. Assuredly, I will not be the last.

Phew! I'd better get some business podcasts up here quick, before I embarrasse myself further from trying to badly emulate Shakespearean language. Meanwhile, lots of media companies and boutique agencies have already sprung up offering their own niche of turn-key podcast production services.

If you'd like to get in on the podcasting craze, below are a few selected links. BTW, please don't email me with links to add here. This is just an overview. Yes, I will no doubt update this page irregularly, but I just don't have the time to be a linkmaster. Besides, as you peruse these resources, you'll eventually find more...I promise...really, I do.

Tutorials
Podcasting vs. Blogging By Kristin Johnson
Podcasting 101
Wikipedia
Video Tutorial - 4 Minutes About Podcasting
Audio Activism: Podcasting Tutorial & Intro
How to Record a Podcast
Skype + Podcast Recorder = SkypeCasters

Tools
Odeo - Create and publish your own shows
Paul Colligan's PodcastTools.com
Podcasting Avenue
How to get Podcasts and also make your own

Directories
49 Media Weblog Media Search
iPodder.org
Podcast Alley
Podcast Bunker
Podcast Central
Podcast.net
Potkast

Getting the Word Out
Ping form for audio.weblogs.com
http://groups.yahoo.com/group/podcasters/links
PodCast Radio Show - PodCast Marketing - Are You Effective?
Podcast Reviews and Muse
PodcastHost

All of the Above Plus Everything Else
iPod Savant
Portable Media Expo - Podcasting, Audio & Video Content
ASCAP Posts Podcasting Licensing Agreement
Podcasting Hardware - Exploring the Options (via Blogs and Feeds)

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Saturday, April 09, 2005

Poor Children Used As Guinea Pigs

This has nothing to do with media, other than there should be much bigger coverage. Of course, this only rates a cursory mention because the victims in this case aren't wealthy, right? [sneer]

On April 8, 2005, Bush nominee Stephen L. Johnson, the acting administrator of the Environmental Protection Agency, announced he was 86ing a little-known research study that used infants in poor neighbohoods to test the health effects of pesticides. (via New York Times)

And this program was occuring in the year 2005 because why? I thought this was 21st Century USA, not early 20th Century Nazi Germany. Just to get this off my chest, here are the out-of-context points that gall me.

1. At some point, some dumbsh*t or group of dumbsh*ts thought this program was a good idea. Not in Dachau or Auschwitz, mind you, but in the USA. Wow! Nice moral compass.
2. After Johnson cancels the program, he can get still get nominated even though this shows incredibly bad judgement. Who wants this guy making decisions that affect the entire country, let alone a few downtrodden neighborhoods?
3. Appointing this dude to a position of authority is like putting the fox in charge of the hen house.
4. Rich people would never agree to do this to their children. They don't have to. We can always exploit the economic bad luck of the poor.
5. Imagine what...oh...forget it. I am so fed up with this.

Don't bother to post your comments. Why should I be bothered with the facts? No one else has been.

Wednesday, April 06, 2005

Mind Control With a Pop Culture Twist

Reuters regurgitates coverage in New Scientist magazine (just like I'm doing right here), with U.S. patent news cloned from the Matrix. Virtual reality headsets too boring for you? How about having sights, sounds and the sensation of smells beamed into your brain? Apparently, that's in the future for PlayStation users, courtesy of Sony researcher Thomas Dawson who was granted a patent for the concept recently.
The patent "was based on an inspiration that this may someday be the direction that technology will take us."
I didn't realize fantasies of vaporware were patentable subject matter. Would someone please enlighten me on the politics of patents? (laughs) Well, that tells you how little direct experience I've had in my career with patent filings.

I doubt I'll ever leap at a chance to have fictional scenarios broadcast into the vision and hearing centers of my brain via ultrasound. That reaction signifies a generation gap, about how I perceive the value of certain technology compared to younger consumers. But this does remind me of an episode of Star Trek: TNG, where Wesley Crusher becomes practically orgasmic over a video game that takes over the brains of crew members. Meanwhile, I can hardly wait for Dawson's work to inspire government and military applications. Not!

Add this patent idea to my list titled "Just Because You Can, Doesn't Mean You Should."

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Tuesday, April 05, 2005

Video Killed the Internet Star

Google Video Search is my latest love on the Web (original props to San Francisco Chronicle, Erika Morphy on NewsFactor and Reuters). I can use it to track mentions of keywords and phrases on recent TV programs. It indexes content in much the same way as program transcripts...and it's free.

According to Google's Jan 25 news release,

Google Video offers these additional search features:
  • Preview page: Displays up to five still video images and five
    short text segments from the closed captioning of each program.
  • Upcoming episodes: Shows when the program will be aired next.
  • Search within the show: Enables searching for specific words within a given program.
  • Program details: Offers program and episode information including
    channel, date and time.
  • Change location: Finds the next time and channel where a program will air locally according to zip code.
  • I'm knee-deep in blogs and blogging, so I used this beta tool to research further.

    DateMedia OutletTypeSummary
    Fri Jan 14Nightly Business Report (PBS)NewsCorporations try to make sense of blogs.
    Fri Jan 14The Bernie Mac Show (Fox)SitcomVanessa challenges Bernie on his knowledge of blogs.
    Tue Feb 1Jeopardy! (ABC)Game ShowThere was a board category called Lincoln Blogs.
    Sat Mar 5Last Call With Carson Daly (NBC)Talk ShowCarson claims blog use signifies a generation gap.
    Tue Mar 8Nightline (ABC)NewsGrowing influence of bloggers on public opinion and officials.
    Thur Mar 24Live With Regis and Kelly (ABC)Talk ShowA talk about new words added to the dictionary. Kelly refers to a blog as "that thing in the computer."


    In one quick search, I discovered how blogs affect business, popular culture (e.g. game shows, sitcoms and talk shows), the generations and politics. I also confirmed Kelly Ripa is functionally computer-illiterate. And I haven't even scratched the surface.

    Aside from opening my eyes more on the impact of blogs, I realize how easy it is to apply this Google tool to just about everything we do. Track trends quickly without killing your small business marketing budget. Inspire tweens and teens to gather primary sources for research papers. Verify your celebrity is still the flavor of the month, whether you're a manager, entertainment publicist, or CPA (celebrity personal assistant). And kill the time while working at a boring receptionist temp job.

    Can you think of other ways to use Google Video search? Share your ideas in comments.

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    Sunday, April 03, 2005

    BK Loses More Than the Burger Battle

    Hamburgers. What could be more benign than a hamburger commercial? Struggling for more market share throughout the "Super Size Me" Nation, Burger King airs a series of creative TV spots designed to offend just about everyone. Good job, guys! I guess any buzz is good buzz, eh?

    Heightism Falls Short
    You know that commercial where the boss fires someone based on a number from 1 to 10? The site "Short Persons Support" claims it's because the soon-to-be-ex-employee is shorter than his boss and urges everyone to write BK execs to express their concern. (pause) Okay. (pause) Gee, whiz. Discrimination on the basis of race, color, national origin, religion, sex, age, disability, marital and veteran status, and so on isn't cool. If we can't make fun of short people, what's there to laugh at anymore? No fair! Seriously, we're running out of acceptable schadenfreudesque targets.

    I Know What You Ate Last Breakfast
    Now this spot is just plain scary. The commercial where a man wakes up in bed next to a plastic-masked visitor is so creepy, I wondered if BK thought about catering the Michael Jackson trial. Lots of people have taken notice, including NPR (via Slate on MSN). While driving around town one weekend day, my family spotted a BK in our quest for lunch. I urged my hubby to keep on driving. I'd rather starve.

    Hootie and the Blow J...
    Ad agency Crispin Porter + Bogusky (that fact via the adland blog) treats TV viewers to an ultra-soft porn combo with a side of rock cowboy, in its innuendo of the real origins of fast food. Dumbfounded by the lusty babe mouthing a burger under a burger tree, I wondered why CP+B didn't ask the lesser-known celebs on this spot to fondle a pickle or two. If I had it my way, I'd kick the ad execs in the caboose.

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    Thursday, March 31, 2005

    News Journo Payola Threatens Press Integrity

    Americans' personal privacies and freedoms are increasingly under siege, what with redefinitions making the news daily. And with freedom of the press tantamount to the existence of a true democracy, it's disheartening to learn when a professional journalist has been remunerated by the government. It calls into question the integrity of news organizations and their reporters and their obligations to the public.

    The March 29 issue of the New York Times (via MediaBistro's Daily Media News Feed) reveals yet another journalist who purportedly burns the candle at both ends. Veteran TV reporter Mike Vasilinda makes a living selling his opinion and reporting acumen to well-known media outlets like NBC affiliates and CNN. At the same time, his work supports the PR initiatives of "Gov. Jeb Bush's office, the secretary of state, the Department of Education and other government entities that are routinely part of Mr. Vasilinda's news reports."

    Here's the beef, for those of you scratching your heads.

    A news reporter wears an implied hat of objectivity, helping the Average Joe decide whom to believe and why. A news reporter is a sentinel of public trust, in a way that trumpets and holds dear the American way of life. When a news reporter is compensated by government or a political party, he becomes a double agent, with questionable ties, faulty newsgathering practices, and a predilection to provide disinformation and manipulate public opinion.

    But before we condemn Vasilinda for capitalizing on capitalism, let's examine the reality of the beast that is freelance writing. Freelancers must always find new ways to market and sell their services daily, having no regular paycheck on which to rely. When publications have no work to outsource, freelancers must pursue other avenues of income or starve. Yeah, starve. That's a real possibility, unless freelancing is just a past time. But I'm getting sidetracked here, which is why this is a blog entry and not a commissioned article.

    Wait a minute. The beauty of blogs is that the writer's biases are...or should be...transparent. I will disclose that I am a freelance writer. There. I've said it. I'm standing before you flashing a knee figuratively. I will be totally naked by the time you finish today's entry. Sorry, it's not a pretty sight.

    I have been writing professionally since the early 80s. I have been a trade magazine writer, ad industry news beat reporter, newspaper columnist and syndicated public radio talk show host and writer. In fact, I honed my writing skills on the marketing communications side originally, writing brochures and news releases, ghostwriting technical articles and executive presentations, and handling media relations on behalf of technology-based companies and PR agencies. This means I came to reporting with marcom street smarts, rather than J-School book smarts. Now you can judge my comments within that context.

    While working PR on the company side, I had to educate a seasoned vice president who wasn't too pleased with coverage we received in a recent tabloid issue. As an advertiser, he expected better treatment. He directed me to call the journalist and threaten to pull our ads if the reporting didn't "improve." I tried to explain the concept of "church and state." He wasn't interested. I told him I wouldn't call the editor, but would be glad to provide his telephone number. That ticked off the VP who said I couldn't have ethics and be in marketing.

    While freelancing, there were times I had a chance to create marketing materials on behalf of a corporation. I also knew I might report on a business and later wish to pursue paid projects with them. Hey, who wants to close doors, burn bridges, blah blah blah (insert other trite phrase here)? It occurred to me my trustworthiness as a blossoming journalist could be called into question. I remember asking my newspaper editor for a judgment call and following his advice. When I landed a news beat at a marketing weekly, I was asked to stop doing business with companies that fell into my realm. I agreed and gave these clients a sad but definitive farewell. When in doubt, I endeavored to err on the side of virtue and was occasionally mocked by marketing colleagues for being so hung up.

    Have I always been above board in my journalistic dealings? 'fraid not. During my syndicated public radio reign, I interviewed executives of the show's sponsors. I was contractually obligated to the production company plus I wanted to keep my show on the air. I begrudgingly agreed to these guests. Yep, I sold my soul for radio fame. Not too impressive, eh? In my favor, I argued with the producers during editing to maintain some sense of content integrity. But the situation would be far less palatable than I had imagined. Sponsor interviews were often thinly veiled sales pitches by executives who knew better and couldn't care less. They exploited their position and the producers were more than willing to accommodate. I cringed during tapings while attempting to prod these carnival barkers into providing actionable information. Sometimes I wasn't too successful. My only saving grace was that listeners could hear the sponsor's message during commercial breaks and judge for themselves.

    [snip - long rambling self-indulgent comments deleted]

    But wait! Maybe I am being too hard on myself.

    Was I an employee or contractor for any company while writing about it as a news reporter? No. More to the point (and the news of the day)...had I ever been paid by a government agency to handle its PR projects while simultaneously interpreting its news as a reporter? No. Did American citizens rely on me to interpret the news of the day impartially so they could decide how to vote? No. Therein lies the difference.

    Do I hold ties to anyone I've cited in my body of work? Now you've got me. My brother is the owner of multiple shoe stores and a former domain owner of shoes.com, a fact widely reported in such publications as the Washington Post. I've mentioned his business ventures a few times and could write and speak somewhat intelligently about them. And there's not much I can hide from anyone willing to Google my name, either. I'm not very good at covering my tracks and lack of decorum, as evidenced by my naivete in posting to Usenet newsgroups once upon a time.

    That's why I'm stumped by recent "discoveries" of reporters found moonlighting. If anyone had any misgivings, all it would have taken was a quick check in publicly accessible places, like search engines, newswire archives or periodical indices. As journalists kidney-punch fellow journalists for hiding true intentions, I raise an eyebrow and say "huh?" Why didn't the attackers do their investigative homework sooner and stop masqueraders in their tracks? What did White House press corps journos do when Jeff Gannon (a.k.a. James Guckert) first showed up nearly two years ago? Nothing useful, apparently. So were they waiting for mob mentality to set in or were they just asleep at the wheel?

    Meanwhile, some folks act like there is a vast right-wing conspiracy to hide the truth about journalism in America, which is why we're hearing about all these indiscretions now. Maybe there is and maybe there isn't a conspiracy. I can't really say. Ahem. I'd better disclose that I'm a Democrat and leave it at that.

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    Thursday, March 24, 2005

    Slow-Loading Sites Suck Eggs on Purpose

    Before you know it, it'll be Easter (Sunday, March 27, 2005) and then Passover (Saturday, April 23, 2005 at sundown). So I was just thinking about eggs, which led me to thoughts about sites that happen to suck them...big time.

    Is it just me or is everyone else annoyed at those deliberately slow-loading Web sites? Apparently, they're designed to make sure you notice and read the top banner ad while you wait (endlessly) for content to load. I'm sure some e-marketing wizard thought this was an exceptional idea, and I agree. It's exceptionally bad.

    But I get it. Everyone is questioning online advertising expenditures, more than ever before. A Webmaster or ad network rep wants to show advertisers that impressions are really impressions. But this dumbass delay tactic alienates folks while they ponder what the !&^$#*^ is wrong with your coding, server or worse, your entire organization.

    Nothing like holding a site visitor hostage...or not, while they give up and browse to your competitor. Geez.

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    Wednesday, March 23, 2005

    Celebrity Blogs A Mixed Bag of Styles

    Having been knee-deep in the blogosphere lately, I started trolling various blog directories to see what celebs are up to these days. Today, I found a compilation of celebrity blogs. My first few clickthroughs were disappointing. Some linked "blogs" were more Web sites than diaries or journals. But there were a few gems.

    Rosie O'Donnell has her own blog, on this host. Titled formerlyROSIE, the former talk show host's blog includes poems and personal observations. The site is littered with rude comments posted by intolerant oafs who have nothing better to do than contribute obscene graffiti to an otherwise thoughtful journal. Barely fazed by the negative feedback, Rosie doesn't appear to delete much in the way of reader rudities. Good for her. She's a better editor than me, in this regard.

    Having just sprung from the pen (er...jail), Martha Stewart should be poised to pen (er...write) a blog entry or two. I cruised over to MarthaTalks, a site that hasn't seen new prose since, well, maybe last Christmas. For some reason, I couldn't read much of her Open Letter with any objectivity, having felt she was dripping with insincerity. The word "beseech" stuck out like a sore thumb, which I guess, is "a good thing." I'd like to think Martha's jail sentence was the result of a national witch hunt, since more nefarious celebs haven't seen the inside of a cell yet. Since I tuned out the details of Martha's trial and incarceration long ago, it doesn't really matter. So goes the average American's attention span. Sue me. At least I admit my lack of education on this topic.

    Actor Jeff Bridges creates a handwritten blog-of-sorts, presumably with the help of a tablet PC or maybe a scanner...who knows? The drawings are cool, but there's not much meat, so we don't get to know his thought process much. Still, it's fun to browse, so check it out. Jeff hasn't added anything new since January 2005, but that's okay. You're allowed, Starman. I'd hate to think you were glued to the computer anyway, like so many of us. And it's pretty clear you'd not fully in charge of technical creation, what with Nicky Hulme as your site administrator.

    Melanie Griffith blogged about her hubby and her children.
    Antonio finished Zorro in December so he has been a homebody for 3 months now. We all love it when he is home as he works so much.
    For some reason, I felt like I was peeking into someone's boudoir, especially since Mel revealed where Dakota attends school. Not something I'd like to publicize on the Weird Wide Web, being a mother myself. Gee, I can't imagine why Melanie told this private info to the world. What was she thinking...or not? Apparently, she's not as careful as I am about creepy people. Being in the public eye must make one either invulnerable or incredibly stupid. Having once been a follower of all things Don Johnson, I kept reading. But I didn't avert my eyes in time. As my daughter would say, "TMI! TMI! TMI!" (Too Much Information). No, I didn't want to know about her recent toe surgery. Ewwwww.

    William Shatner offers the Trekkie true blog content, with insightful stuff we all salivate over. His quips as Denny Crane on "Boston Legal" has me often ROFL (rolling on the floor laughing). His blog entry about portraying someone like Denny was delightful, adding to my enjoyment as a viewer.

    All in all, celebrity blogs are a mixed bag. Some pretty bad. Some mediocre. Some worth visiting again and again. Find your favorite. Blogroll it. Make it a fan obsession.

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    Citizen Media Goes Mainstream...Aw, Nuts!

    With the advent of blogging, the age-old term "Town Crier" took on new meaning. But believe it or not, the news media can't leave well enough alone. Rather than accept the trend of ordinary citizens sharing news and information without permission from the gatekeepers of public opinion, traditional media outlets have launched their own citizen's media initiatives. In a March 22 article in Online Journalism Review, writer Mark Glaser cites a new editorial position emerging in the news room, that of "citizen media editor."

    ...a role that's only now coming into focus at various sites such as MSNBC.com, VenturaCountyStar.com, NorthwestVoice.com and News-Record.com.
    -- Online Journalism Review
    What better way for the ONN (Old News Network) to once again govern its realm? Invite folks to share their stories in a bigger way, a way that overwhelms any online promotional efforts the average blogger can afford. What an enticement!

    Why Buy the Cow When the Milk Is Free?
    What's wrong with this picture? No one knows for sure, because editorial processes are still in their infancy. But we can all guess how this will probably play out. The news outlet lays claim to any intellectual property posted on its site, so forget about reprinting what you think is yours. The news outlet decides whether this content is worth archiving, so forget about being able to point to it years from now. The news outlet doesn't pay the blogger, but keeps all the associated revenue from Web site advertising and/or archive sales. The news outlet has final say on what is published and what isn't, often at the expense of your freedom of speech. And so on, and so on, and so on.

    Not that we all wouldn't mind getting visibility among the journalism elite, but at what price? Excited about the possibility of becoming a citizen journalist for your local newspaper? If you do decide this can work for you, try not to be a media whore. Read the fine print. Be realistic about what you can and hope to accomplish. Then decide if controlling your own editorial destiny far outweighs the 15 minutes of fame you'll get by giving it away to an entity that clearly doesn't deserve it.

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    Thursday, March 03, 2005

    Interim Graphics for Small Budgets

    If you need quick-fix graphics for use as temporary placeholders on your Web site or blog, check out these easy-to-use tools.

    CoolText - online graphics generator - Render a Logo, Render a Button.

    Flaming Text Logo Generator - create cool, custom images

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