Friday, June 14, 2013

Father's Day Infographic: 7 Things Our Dads Taught Us About Social Media

Ever check your Klout score? Notice how it refers to people who influenced you? How come my Dad is never listed? He was one of my biggest influencers. Here's what he taught me.

How Our Fathers' Lessons About Life Influenced Our Online Marketing Strategies and Tactics

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How Our Fathers' Lessons About Life Influenced Our Online Marketing Strategies and Tactics



1. "Play So They Can't Take You Out"

Like it or not, social media is now a customer care tool. More and more people will use your Facebook Fan Page or Twitter feed as an easy way to get quick help. Not only do you need to respond quickly to tweets and posts, you need to add real value so you can stay in the game.

Interesting Stats:
  • 27% of time spent online is on social networking
  • 50% of customers use social media to get a response about a service issue
  • 70% of customer complaints on Twitter and Facebook are ignored
Dear Dad, 
Okay, I admit it. You taught me well. I did pay attention, even though it didn't seem like it at the time. 
Love, 
Your Bratty Kid

2. "Lying Creates a Mess"

Drama, drama, drama, who needs it? Nothing is worse than tweeting a lie and awkwardly standing by your dishonesty. Customers will find you out and call you out. You'll be a company no one can believe in. Choose to stay out of trouble: tell the truth, even when it stings.

3. "Enjoy The Little Things"

Good social media dashboards show how you're doing over time. But why ignore the daily gifts? Interesting retweets, faves, likes and shares can help you get through a long week. Remember to celebrate small wins to maintain enthusiasm.

4. "Competition Can Be Cool"

A competitive environment encourages innovation so use social media creatively. Compare your Facebook page or Twitter feed to the competition to better understand your audience. Now try something new with your SoMe presence. You will be energized, your customers will be intrigued, and your competitors? They'll be playing "catch up."

Interesting stats:
  • 90% of marketers want to know which tactics work best
  • 26% of marketers measure their social media activity
  • 78% of salespeople using social media outsell their peers 

5. "Be Yourself"

You may be tempted to copy someone else's social media style. While it's okay to learn by example, it's not okay to be a clone. Imagine if Will Sasso used Vine to tell Joan Rivers' jokes. It'd be weird and fake, right? Yeah, don't do that. Do create a style guide around your own social media voice.

6. "Be Compassionate But Not A Pushover"

Use social media like you live in a glass house. Everyone can see what you're doing, so play fair, be nice and care about the customer. Learn to tactfully balance customer needs with business needs. Be extra thoughtful when responding to unusual customer requests.

7. "Never Stop Learning"

Launching a social media presence is rarely a single event. The landscape changes daily, so stay informed. Add RSS feeds to a reader to easily track news and build your expertise. At the very least, you'll discover your next social media opportunity that much sooner.

Thanks to Dads everywhere!


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