Thursday, May 18, 2006

Shaving for the Clueless

This has got to be the silliest (and most entertaining) advertising idea I've seen in a long time. Thanks to Jim Del Favero for telling me about it during a meeting in Mountain View this week.
: The Philips Norelco Bodygroom all-in-one system to shave and trim body hair.
O.K. -- the interactivity does remind me somewhat of Progressive Casualty Insurance Co's .

Easily offended? Then don't go to the Philips site. To be honest, I couldn't stop laughing when the actor accompanied himself on the guitar while singing a folk song about the product and his "bleeped-out" boy parts. Obviously, this is not a tune you'd find on Billboard Magazine's charts. Parental discretion advised.

So if you're into interactive Web marketing with a ribald sense of humor, stop by the Norelco site to "drive" the virtual shaver and listen to some faux voicemail testimonials.

1 comment:

Julie Chestworth said...

I agree with you about the advertising. Ads are done not to sell but to get awards. As a Beauty Therapist I set up a website to assist people with "How to" information that were clueless about shaving at it saved me explaining what to do and how it was done.Julie