First, let me disclose that I work for Intuit. You can decide for yourself whether or not my comments are unbiased.This American Idolesque contest by TurboTax is the single, most hilarious thing I've seen come out of marketing since I started working here. It's so bad, it's got virality written all over it. How I wish I'd thought of it!
The middle-aged mama rapping in her kitchen made me laugh so hard, I almost fell out of my chair. TurboTax has a channel on YouTube for submissions, so if you want to shill for TurboTax, write and enter an original music video, and compete for the $25,000 grand prize (rap legend pretender Robert "Vanilla Ice" Van Winkle picks the winner), get out your digital video camera and start rapping. The contest ends March 30.
~ Kim
P.S. You get free TurboTax software, just for uploading an eligible rap video so you've got nothing to lose but your dignity. Give it a shot! (Yeah, I'd do it, but I'm not eligible. Darn!)
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