Welcome to the April 30, 2007 edition of Social Media Melange.People + Media = Social Media
Here's the round-up of noted blog posts for this edition:
BOOKMARKS
- 7 Awesome Things Built on the Digg API posted to Mashable! by Adam Ostrow on 04/29/2007
- Summary/Excerpt: "It has only been a week since Digg officially launched their API, but there are already a handful of useful applications and ideas that are finding their way onto the web. Here are 7 we really like," writes Adam. New to Digg? Here's how to "digg in."
- Forrester: Six Degrees of Social Media Separation posted to FASTForward Blog by Joe McKendrick on 04/29/2007
- Summary/Excerpt: "ZDNet’s Dan Farber just pointed to a new Forrester Research report that splits the social computing realm into six groups," writes Joe. A good checklist of strategies for identifying net promoters and revamping your approach to customer communications.
- User Generated Content, or how to enforce media hierarchies while appearing not to by Ethan Kaplan to BlackRimGlasses on 04/25/2007
- Summary/Excerpt: Ethan ponders whether or not "the whole User Generated Content meme is getting played out." Ethan issues a call to Netizens to resist hierarchical control of content.
- Can Video Make You a Blog "Star"? posted to EchoDitto by Terrance Heath on 04/25/2007
- Summary/Excerpt: A brief overview of fair use, sampling and video experimentation. People love parodies and opinion. If you're looking for site traffic, paying homage to someone else's video or public image is a quick and easy way to get creative online. But be wary of infringing on someone else's intellectual property.
- Unauthorized: The Copyright Conundrum in Participatory Video posted to The Center for Social Media by Patricia Aufderheide on 04/25/2007
- Summary/Excerpt: "Last month, the Center for Social Media and American University’s law school brought together executives from online video platforms in both commercial and noncommercial media with lawyers and scholars, to discuss how to manage unauthorized use," writes Patricia. Just how far will organizations go in squashing unauthorized use? How badly do we want to tie the hands of the very citizens who have creatively built our reputations for us?
- The Hype is Real: Social Media Invades the Inc. 500 posted to The Content Wrangler by Scott Abel on 04/09/2007
- Summary/Excerpt: "The University of Massachusetts Dartmouth’s Center for Marketing Research conducted a nationwide telephone survey of those companies named to the Inc. 500 list for 2006," writes Scott. "Familiarity is related to usage," he concludes. Thanks to Scott, I found a good resource for community evangelists and corporate marketers. If you're interested in convincing your executives that social media is worth embracing, start here.
- Most Web 2.0 Users Are Really Just Couch Potatoes by Bruce Nussbaum to NussbaumOnDesign at BusinessWeek Online on 04/22/2007
- Summary/Excerpt: Points to a study by Bill Tancer, Hitwise analyst. The study measures Web 2.0 audiences, concluding that "only a tiny fraction of people using social media actively participate." Internet users consume more than they contribute. Hasn't that always been the nature of communities, both online or off? Is anyone surprised by these findings?
- Strategies for organizing your Corporate Social Media Program (Starting internally first) posted to Web Strategy by Jeremiah by Jeremiah Owyang on 04/23/2007
- Summary/Excerpt: "For many large corporations being able to manage the many additional voices due to social media in an industry is a daunting task. Many companies are just starting to appoint Community Managers or assign budget and resources for the marketing organizations." A good checklist for identifying net promoters and revamping your approach to customer communications.
~ Kim
[ keyword tags: social media, communities, community, blogging, blogs, instant messaging, message boards, forums, podcasts, wikis, vlogs ]
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